Built for sports retail

Your merch team, running 24/7

AI that autonomously plans assortments, forecasts demand around game days and trades, and keeps your inventory moving. Not another dashboard. An employee that never sleeps.

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$33B+
Licensed sports merch market
60%
Planner time on manual work
72hr
Avg window after a trade

The Problem

Championships happen at midnight. Your merchandise team doesn't.

A player gets traded. A team wins the pennant. A rookie goes viral. Demand spikes in hours, not weeks. But your assortment plans live in spreadsheets, your vendor emails take days, and by the time you react, the moment is gone. Sports retail moves at the speed of fandom. Planning shouldn't move at the speed of Excel.

The Solution

An AI that thinks like your best merchandise planner, but never clocks out.

ShelfPlay monitors real-time sports signals, league calendars, fan sentiment, and sell-through data to autonomously adjust your assortment, trigger vendor orders, and optimize pricing. It doesn't wait for Monday's meeting. It acts the moment the data changes.

What ShelfPlay runs for you

Four autonomous systems. Zero spreadsheets.

Event-Driven Assortment

Automatically adjusts product mix based on trades, injuries, playoff runs, and viral moments. Your shelves reflect what fans want right now, not last quarter.

Demand Forecasting

Combines historical sales, league calendars, weather, and social sentiment to predict demand at the SKU level. Knows a Super Bowl winner's jersey will spike before the confetti lands.

Vendor Autopilot

Generates purchase orders, negotiates against your terms, and expedites time-sensitive orders. Vendor communication that used to take days happens in minutes.

Sell-Through Intelligence

Monitors inventory velocity in real time. Flags slow movers for markdown, identifies restock opportunities, and optimizes turnover before dead stock accumulates.

The merch team that watches every game, every trade, every trend

Sports retail rewards speed. ShelfPlay is built to move at the pace of fandom.

See Pricing Plans